Infiniti Gift

  • Client:Infiniti
  • Production:Psyop
  • Director:Chris Staves

Creative Commentary:  from Best Ad On TV

Infiniti’s stylized CG environments, and integration of live action cars, coupled with the incorporation of reflections, and augmented camera moves shows how live action plates can be manipulated far beyond the reality of what was shot on set.

In this case, MassMarket utilized the a “Photo-Bubble” during principal photography, which allowed the team to shoot real cars and driving action while limiting environmental reflections in the cars. to remove all reflections from the shot cars. Then art directed reflections were placed back in during compositing, by tracking CG models of the corresponding car, and using them as reflection objects during render.

 

 

 

  • Date: November 18, 2012